Promoting Jericho, post No. 2
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- December
- 21
Thanks to the folks Jeritopia for coming up with and to Jane over at Jericho Monster for posting, ideas for promoting Jericho’s Season 2.
We talked about some things earlier this week.
But the Jeritopia chat had some fantastic stuff, so I figured I’d summarize it here. I want to make it clear that except for links I put to stuff and the list of Facebook groups, this wasn’t my original work. Jeritopia folks came up with the framework and Jericho Monster compiled the MySpace pages.
First Wave: Online || Time Frame: Now until season premiere (Feb. 12)
•Bring back Jericho Rangers who’ve fallen away from the promotion effort and recruit new members to the effort.
• Use social networking sites (myspace, facebook, etc). Some have already been created:
MySpace pages:
Jericho Monster
Sprague Grayden (she plays Heather Lisinski)
Shoshannah Stern (she plays Bonnie Richmond)
Jericho on CBS (appears to be the official myspace page)
Rubber Poultry
Some Facebook groups:
Have you Heard of Jericho?
Addicted to Jericho
I Heart Jericho
I helped save Jericho!
The First and Official JERICHO Fan Group
• Create blogs, spread the word about Jericho blogs/forums. Digg blog entries. Some of the biggies (lemme know if you’re missing from here, and I’ll be glad to add you):
Jericho Monster
Jeritopia
Jericho 4 Kids
Radio Free Jericho
JerichoOnCBS
Jericho Junction
Jericho Central
Arabelle’s Alley
Jericho Rally Point
• Digg Jericho stories, videos, etc.
• Comment on articles on news sites and blogs.
More after the break.
Second Wave: Traditional media || Time Frame: Starting after the new year
Wait! That’s me. Well, kinda. I’m half “traditional” media and half new media.
Reach out to your local papers, radio stations and the like. The Jeritopia chatters were right on the money:
These editors will be looking for the local angle. Example – the Pittsburgh paper wanted to talk to Clarke and hear Clarke’s Jericho story because Clarke is from Pittsburgh. They love the local angle. Of course if there is enough copy space or time in the segment they will expand to the Jericho and Jericho Ranger story with more broad information but they want to start with the local first.
Third Wave: Direct contact with potential viewers || Time Frame: Shortly before the premiere (Feb. 12)
I couldn’t say it any more concise than this:
People have short attention spans these days. They probably aren’t going to remember the info on a flyer more than 3-4 days.Flyers should be simple, clear and to the point. Example: Jericho Season 2 premieres Tuesday 2/12 on CBS at 10pm
If your area only has 1 CBS station and everyone knows the station # – include it.
Include the day as well as the date. Many people will more easily remember “Tuesday” or “This Tuesday” than be bothered to figure out what day of the week 2/12 is.
This entry was posted
on Friday, December 21st, 2007 at 7:21 pm by Amy Vernon.
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Category: CBS, Jericho
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Thanks, Amy, for spreading the word. Great job!!
What Jane said! Thanks for your continued support. These are some nice, simple ideas to get the ball rolling…