NBC steps up online push to add layers of online entertainment to on-air shows
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This unrelated photo of Dwight Schrute (Rainn Wilson), courtesy NBC Universal, is from the April 24 episode “Night Out”. It’s my blog and I felt like including it. So there.
I mentioned a few days ago that Office Webisodes would be streaming again this summer, but it looks like Dunder Mifflin is far from NBC’s only online effort
Well now NBC is announcing that Heroes and Chuck are slated for their own series of online shorts come July. Additional chapters of Webisodes for each show will roll out throughout the season, the network says. The Office Webisodes, dubbed “The Accountants” won an onlin Emmy for the 10-installment saga of a missing $3,000.
In less exciting news, 30 Rock 360 will launch, bringing the same kind of zany fun (i.e. excruciatingly un-fun) that we’ve already seen for The Office and Heroes.
I was skeptical of The Office 360 when I first heard about it a year ago, and Dunder Mifflin Infinity, as it became to be known, fell short of even my lowest expectations. In this case you might be thinking, “It’s 30 Rock-related. How could it not be fun?” I thought the same thing about The Office and was painfully wrong.
I have to admit, though, I’m intrigued when I read that 30 Rock 360 “will include faux online business courses taught by Jack Donaghy (Alec Baldwin), as well as Jack’s blog.” (Actually, how could that not be funny?)
Other challenges will include submitting skits for “TGS with Tracy Jordan”, responding to the “Ask Tina” blog and guided tours of workplaces (in response to Kenneth the Page’s tours).
And while it’s not quite “360″, Chuck fans will be able to go online and join Buy More, take Big Mike’s Management Lessons and see inside the Nerd Herd “Help Desk”. They can also look at the villains photo gallery and check out the Buy More Music Section featuring music from the show. That sounds kind of cool, actually.
Heroes 360 will expand with webisodes, online manhunts for villains, and more micro sites to allow users to “uncover more of the Heroes universe, wireless iTV interactivity and the ability to view the graphic novel on mobile platforms.”
This entry was posted
on Thursday, April 3rd, 2008 at 4:39 pm by Brian Howard.
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Hi! Could I by any chance get a copy of the "unrelated" photo of Rainn Wilson, above, engaged in getting to know that knockout blonde? She happens to be my daughter! Her name is Cassie Fliegel, and she's a brilliant actress (as well as a recent Harvard grad), and she had a terrific time shooting that episode of The Office. I'd love to have a good print made and framed for her, as a memento. If you can send the photo as an attachment to an email message, I'll be able to print it out… many thanks, in advance. So glad you chose to run the photo! And I look forward to reading your excellent blog.
Cheers—
Kathleen Lancaster