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Putting their money where their hearts are, Chuck fans tell the inspiration behind the Have a Heart campaign


No matter what NBC announces next Tuesday with regard to bubble show of the year Chuck, some good will come from the campaign to convince the network to renew it.

As of Wednesday morning, $13,255.92 had been donated to the American Heart Association in the name of Chuck Bartowski, the show’s title character. The favored charity of Chuck sponsor Subway mailed a donation acknowledgment card to NBC execs Ben Silverman or Angela Bromstad for each of the 400-plus donations made

No, fans didn’t inundate the network with nuts or other snack food. They didn’t lash out at the network in a dizzying series of online tirades across message boards, chatrooms and Twitter feeds. They didn’t even hang their heads in resignation.

Instead, they put their money where their hearts are and came up with Have a Heart — Renew Chuck. I caught up with just a few of the effort’s founding members.

Laurie Taylor Gregg of New Mexico, a 52-year-old mother of six who goes by the name LTG or chuckling online, said the idea grew out of a discussion on NBC.com’s Chuck forums following the network’s May 4 non-announcement about the show’s fate.

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Posted by Brian Howard on Thursday, May 14th, 2009 at 12:00 pm |

‘Have a heart — Save Chuck’ effort raking in donations for a Awesome cause (and not just renewal)


A note on that Have a Heart — Save Chuck campaign I told you about yesterday.

As of a little before noon today (not sure if that’s Eastern Time), Chuck fans had donated $3,432 to the American Heart Association in the name of Chuck Bartowski.

Mind you, this campaign is slightly more than two days old.

The idea, as detailed here, is that Subway sponsors Chuck and the AHA is Subway’s main charity (think Jared). The hope is that supporting the show’s main sponsor in this way will endear fans to the sponsor, who would in turn pressure NBC to continue providing this fruitful sponsorship opportunity.

Will it work? I have no idea.

Do I think it’s a great idea? Well, heart disease claimed more than 652,000 American lives in 2005, more than all forms of cancer combined, according to the CDC.

I say this as someone who desperately wants Chuck renewed: Who cares if it works? It’s so worth a shot.

Click on that Awesome logo to donate.

Posted by Brian Howard on Thursday, May 7th, 2009 at 4:18 pm |
| | 1 Comment »

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