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Putting their money where their hearts are, Chuck fans tell the inspiration behind the Have a Heart campaign

May
14

No matter what NBC announces next Tuesday with regard to bubble show of the year Chuck, some good will come from the campaign to convince the network to renew it.

As of Wednesday morning, $13,255.92 had been donated to the American Heart Association in the name of Chuck Bartowski, the show’s title character. The favored charity of Chuck sponsor Subway mailed a donation acknowledgment card to NBC execs Ben Silverman or Angela Bromstad for each of the 400-plus donations made

No, fans didn’t inundate the network with nuts or other snack food. They didn’t lash out at the network in a dizzying series of online tirades across message boards, chatrooms and Twitter feeds. They didn’t even hang their heads in resignation.

Instead, they put their money where their hearts are and came up with Have a Heart — Renew Chuck. I caught up with just a few of the effort’s founding members.

Laurie Taylor Gregg of New Mexico, a 52-year-old mother of six who goes by the name LTG or chuckling online, said the idea grew out of a discussion on NBC.com’s Chuck forums following the network’s May 4 non-announcement about the show’s fate.

Read more of this entry »

Posted by Brian Howard on Thursday, May 14th, 2009 at 12:00 pm |
| | 6 Comments »

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